Naming and Positioning

Istanbul Winter 2013 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.

Date:
2014-01-09, 07:00 PM

Mentors


6.57
Viktor Kuzu
Cofounder, WePeople

Viktor is cofounder of WePeople, a platform to connect brands with weekend people and their needs and desires. He is also the Head of Planning of Guzel Sanatlar Group and cofounder of Blab, an innovative cocreation agency. He is an expert and frequent speaker on marketi...

7.50
Alemsah Ozturk
CEO, 41-29

Alemsah is the Chief Happiness Officer & Founder of 41? 29! since 2007. 41? 29! is a digital marketing agency which became one of the well known creative agency in the market in a very short time. 41? 29! Has won more that 70+ awards in 5 years with innovative projects. ...

8.83
Yılmaz Avcı
CEO, Uretmake

Yilmaz is Founder & CEO of Uretmake, internet advertising and internet projects company. His skills about producing and acting projects, made Yilmaz a serial entrepreneur. Yilmaz is leading 200 active web site with 700.000 unique visitors per day. The most popular project...

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