Naming and Branding
Singapore Summer 2013 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2013-06-11, 06:30 PM
Shauna Li Roolvink
Founder & Principal Consulltant, Brandhub
Founding Partner, Golden Gate Ventures