Naming and Branding
Chile Winter 2013 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2013-05-23, 06:30 PM
Co-founder, DivX, Inc.
Joe is the owner of Bez Brand, a brand strategy firm that provides brand and creative direction to companies and teams starting new things. Prior to starting Bez Brand, he was the co-founder of DivX, Inc. (NASDAQ: DIVX), where he filled a variety of roles in product manag...
CEO and Founder, Guital & Partners
nternational expert in building and showing marks of entrepreneurship and manager innovacion.Creador Benedictino Waters, who after being bought by Coca-Cola Company is being studied in Chile and abroad to become one of the most important cases of entrepreneurship internat...