Naming and Branding

Chile Winter 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2013-05-23, 06:30 PM

Mentors


8.15
Joe Bezdek
Co-Founder and Former Brand Director, DivX, Inc.

Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While there, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director. He left DivX in late 2007 to spend tim...

8.31
Marcelo Guital
CEO and Founder, Guital & Partners

nternational expert in building and showing marks of entrepreneurship and manager innovacion.Creador Benedictino Waters, who after being bought by Coca-Cola Company is being studied in Chile and abroad to become one of the most important cases of entrepreneurship internat...

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