Naming and Branding
Chile Winter 2013 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2013-05-23, 06:30 PM
Co-Founder and Former Brand Director, DivX, Inc.
Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While there, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director. He left DivX in late 2007 to spend tim...
CEO and Founder, Guital & Partners
nternational expert in building and showing marks of entrepreneurship and manager innovacion.Creador Benedictino Waters, who after being bought by Coca-Cola Company is being studied in Chile and abroad to become one of the most important cases of entrepreneurship internat...