Naming and Branding

Chile Winter 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2013-05-23, 06:30 PM

Mentors

Joe Bezdek
Co-Founder and Former Brand Director, DivX, Inc.
Marcelo Guital
CEO and Founder, Guital & Partners

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