Naming and Branding

New York Spring 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2013-04-10, 06:30 PM


Dan Seidman
Founder / CEO, Promotional Communications LLC

My name is Daniel Seidman and I am a Partner/Founder of Promotional Communications LLC. My previous company was DigiX BVBA which I founded in 2008 and sold to Promotional Communications in 2008. Other creations of mine are GrapeX, the worlds first online wine fu...

Rob Principe
Founder & CEO, Scratch Music Group, Inc.

Rob Principe is the founder and CEO of Scratch Music Group, Inc., a venture-backed, high growth music and technology company. Since its founding in 2002, Scratch has built the first and largest national network of heavily screened marquee DJs (900+ members), which it util...

Jennie Baird
CEO and Co-Founder

Jennie Baird was the co-founder and CEO of and, sites that reached over 1 million visitors each month and that were recognized on numerous "Best of the Web" lists, including TIME's 50 Best Websites. She sold her company to CafeMom/CMI Mar...

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window