Startup Research

New York Spring 2013 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2013-04-03, 06:30 PM

Mentors


8.82
Terry Young
Founder and CEO, Sparks & Honey

Terry launched his first digital start up in 1995 at IPG and built it to a top 50 digital agency at the age of 27. He then joined McKinsey & Co. in Greater China to work with the Fortune 500 C-suite and incubate new start ups and internet companies in Asia. In his next m...

8.64
Jeff Stewart
Founder & CEO, Lenddo

Jeff Stewart is the Founder of Lenddo, the world’s first online community that empowers the emerging middle class to use their online social connections to build their creditworthiness and access local financial services. Jeff is a serial entrepreneur and angel investor,...

7.54
Sean Flaherty
EVP Strategy, ITX Corporation

Sean Flaherty has founded and grown several profitable companies in many different industries including retail and technology. His most recent accomplishments include the pioneering and thought leadership of key technologies as one of the partners of ITX Corporation. Head...

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