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Marketing and Sales

Lisbon Winter 2012 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2013-03-06, 07:00 PM

Mentors


8.00
Paulo Rosado
CEO, Outsystems

Paulo Rosado is a founder of OutSystems and has been its CEO since 2001. During his tenure at OutSystems he has played a key role in helping pioneer cutting edge approaches to Agile methods using a combination of near shore and off shore resources focused on the delivery ...

8.25
Pedro Santos
Co-founder, All-desk

Author of "European Founders at Work", a set of interviews with Europe's top entrepreneurs. I'm a MBA graduate from the Rotterdam School of Management and I'm passionate about Technology, Innovation and Investment. I like fast passed environments where things get ...

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