Marketing and Sales

New York Autumn 2012 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2013-01-16, 06:00 PM

Mentors


8.27
Joseph Jaffe
Founder & CEO, Evol8tion, LLC

One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder & Partner of Evol8tion, LLC (www.startupsforbrands.com), an innovation agency that matches early stage startups with establ...

7.91
Jim Sherman
Founder, Chairman & CEO, ShermansTravel Media, LLC

Jim Sherman is founder and Chairman of ShermansTravel Media, LLC, an online travel publishing firm that helps travelers to find the best travel deals and provides money saving destination advice by its experts. The business reaches over 3 million travelers each month, a...

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