Naming and Positioning
Puerto Rico Summer 2014 Semester
How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?
Name your business.
2014-09-10, 06:30 PM
Founder, LMH Consulting
Lisa Morales-Hellebo is a serial entrepreneur, seasoned product strategist, and creative director with a career that spans 20 years helping companies; from start-ups to F500s (such as Coca-Cola, P&G, Hasbro and Nexxus) maximize conversions via multi-channel, e-commerce pr...
Cultural Conector, Espacio Conector