Naming and Positioning

Puerto Rico Summer 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.

Date:
2014-09-10, 06:30 PM

Mentors


Marcos Polanco
Kauffman Fellow, Expansive Ventures

Marcos Polanco is a Kauffman Fellow at Expansive Ventures and founder of the Clearshore business network in Puerto Rico. Marcos started his career performing database research at Hewlett-Packard Laboratories, and went on to become Founding CEO of Imana, Inc. in San Franci...

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