Los Angeles Autumn 2012 Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2012-10-29, 06:00 PM
CEO, Village Green Network
Thom brings 25+ years experience in the consumer internet and software industries. Previous big firms include Atari, Yahoo!, Microsoft, Bigpoint, and Ashton-Tate. Having raised over $25mm for his own and other companies in the past, Thom has six startups under his belt, ...
Writer, Speaker, Futurist
Alex Lightman was previously CEO and founder of IPv6 Summit, Innofone.com, Charmed Technology, Light Intertainment, and Hollyworlds. He is also the First recipient of The Economist magazine "Reader's Choice" award for Innovation that will radically change the world over t...
CEO & Founder, ScoreStream
Derrick Oien is an experienced entrepreneur with executive level experience from startups to public companies. He has taken a company from founding to exit in the case of Intercasting Corporation and was a member of the management team that sold MP3.com to Vivendi Univers...