Startup Research

Seattle Autumn 2012 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2012-10-16, 06:30 PM

Mentors


9.15
Dan Shapiro
Serial Entrepreneur, Board of Directors, Photobucket

Dan Shapiro sold his most recent company, Sparkbuy, to Google where he is CEO of the Google Comparison subsidary. Previously he founded Ontela (now Photobucket) and worked at RealNetworks, Microsoft, and Wildseed (acquired by AOL). His companies have been named Dow Jone...

8.35
Bryan Starbuck
CEO & Founder, Empower.me

Bryan Starbuck is the Founder & CEO of Empower.me, a B2C education startup for 5th to 12th grade students. Empower.me brings online learning videos from sources like Khan Academy, TED Conferences, PBS and many more to teens. Empower.me allows teens to earn extra spendi...

8.58
Dave Parker
Serial Entrepreneur, VP, UP Global

Dave is serial entrepreneur and Director of the Founder Institute Seattle. He's on the Board of Directors for five mid-market companies including OneAccord Partners, a consulting firm he co-founded in 2005. He's on the advisory board of more then a dozen company and he's ...

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