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Research and Customer Development

Toronto Summer 2014 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Goal:
Test your ideas with research.

Date:
2014-07-14, 06:30 PM

Mentors


7.19
Wendy Robertson
Partner, Mediagenic

Wendy is a Partner at Mediagenic, a market-driven growth advisory firm that works with innovative people, brands and products in the mobile, digital and data space. Wendy was previously the co-founder and CEO of Kneebone, a firm that offered marketing performance manageme...

7.15
Alexander Rink
CEO, 360pi

Alexander is the CEO of 360pi, a B2B SaaS that derives profitable insights from retail big data for retails and manufacturers. 360pi has been recognized numerous times for innovation and market potential, including the Red Herring Global Top 100, Red Herring NA Top 100, D...

7.93
Marlon Rodrigues
Marketing, Tulip Retail

Marlon Rodrigues is a data-savvy marketer who solves specifically for product-market fit, product use optimization, positioning and branding from experiences earned in VC-funded B2B and B2C companies. Marlon previously worked as a Growth Marketer for 500px and served as D...

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