You are a successful entrepreneur who sold a company and now manage your family's wealth. Private bankers pitch you constantly. You have allocations to public markets and real estate, and you are selectively curious a...
- What they care about
- Risk-adjusted returns versus your other options, liquidity and the long lockup of a fund, the manager's edge and track record, portfolio construction, and who else is ...
- What builds trust
- A differentiated strategy, evidence of access to great deals, intellectual honesty about venture risk, references from credible people, and patience rather than pressure.
- What loses them
- Hype and FOMO tactics, guaranteed-return language, fuzzy answers about lockups and capital calls, and any hint that the manager needs your money desperately.