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Naming and Positioning

Atlanta Winter 2013 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Name your business.
2014-01-28, 06:30 PM


Moira Vetter
CEO, Modo Modo Agency

As CEO of Modo Modo Agency, Moira Vetter specializes in B2B branding, sales and marketing effectiveness and alignment between internal and external communications. Modo Modo Agency has helped over 200 firms from Fortune 20 companies to early stage, high-growth ventures o...

Lance Weatherby
COO, nCrowd, Inc

Lance Weatherby is the COO of nCrowd, Inc., a local commerce company that connects merchants to consumers. In May of 2011, heplayed a significant role in the company securing a $7 million in Series A funding led by Atlanta based Noro-Moseley Partners, BLH Ventures, and Li...

Jesse Maddox
CEO, TripLingo

Jesse is the founder and CEO of TripLingo. TripLingo is creating the ultimate mobile language tool for travelers. TripLingo has won numerous industry accolades and awards, including being named by Business Insider as one of the "11 Groundbreaking Inventions of 2011" and ...

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