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Naming and Branding

Berlin Autumn 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2012-12-07, 06:30 PM


Regine Haschka Helmer
CEO, Seedlab GmbH

Regine Haschka-Helmer, CEO Seedlab GmbH Regine consults companies and start-ups, contributing to the realization of innovative, interactive and integrated communication strategies and business models. She was the CEO of I-D Media AG, listed at Frankfurt stock exchang...

Maks Giordano
Founder, Nunatak

Maks Giordano is the co-founder of Nunatak, a highly specialized consultancy for the digital age. He has been active in the digital arena since the early nineties. After Management Board Positions with ID Media and MetaDesign, Maks Maks co-founded iconmobile in 2003, one ...

Stefanie Hoffmann
CEO, Gabi

Stefanie Hoffmann is co-founder of Gabi an iphone app that selects most shared and liked of your Facebook stream. In 2006 Hofmann started another mobile app: Aka-Aki. Four years later she left the company after a rocky startup ride. Now Hoffmann is back. After being featu...

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