In this talk from the Denver Founder Institute, Jim Franklin helps founders better define their business goals and values. Jim says the key to starting a successful company is honing in on your talents and passions; however, eager founders use caution- be sure there is economic value before proceeding.
To further explain the three tenants of a great business idea, Jim uses the example of the game of golf; he says a founder may be passionate about golf, but if he is not one of the best in the world there is little chance for economic gain. Finding a balance between passion and skills is crucial.
(businesswoman balancing on a tightrope image by Shutterstock)