Drawing from the old saying “when you’ve got nothing, you’ve got nothing to lose”, Justin Wilcox encourages founders to recognize their most powerful asset in the early stages of starting up. He says by having nothing to lose, you are the most dangerous person in the room.
Justin Wilcox is the CTO of Nimbus Health, an electronic health record and release platform, and is the founder of Customer Development Labs. In addition to running Nimbus, he is one of the Founder Institute's most dedicated mentors.
While larger companies take risks with every decision, the founder who lacks employees, customers, lawyers, and so on, has the ability to hack their way to obtaining customers, profit and growing their company. Without significant liability they have the unique advantage to take risks and try new strategies, without the fear of exponential loss or failure.