Kallio Law 

Kalliolaw- Attorneys at Law is a Finnish mid-size commercial law firm. It specializes in serving growing companies and corporations commencing as of the initial planning stages through IPO’s.

We serve start-up’s comprehensively relating to legal issues faced by start-up’s such as drafting various agreements, assisting with fund raising and intellectual property rights’ strategy, assisting with personnel related questions and building up  a roadmap for overall legal matters to make the start-up to achieve its goals, whether it is fund raising, exit or getting into new market area.

 

KPMG is a global network of professional firms providing Audit, Tax and Advisory services. Worldwide, we have more than 152,000 outstanding professionals working together to deliver value in 156 countries and in Finland we are over 750 professionals in 16 locations.

For start-ups KPMG equals with accessing the knowledge and expertise that will help shape and deliver strategies of the future. 
We provide our support for example within financial reporting, tax advisory, business development and internationalization.

A Brand is an Emotional Attachment, by Joe Bezdek

Posted by Jonathan Greechan on 2013-01-18

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

A company’s brand can can either catapult them to success or put them on the fast track to failure. In this talk from Chicago Founder Institute mentor, Joe Bezdek, Joe advises founders on brand development, providing them with tips and tricks to establishing an emotional connection with customers. Afterall, its not about being the biggest and the best - its about providing a positive and memorable experience.

Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While at DivX, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director.

Joe concludes his talk with some lessons in naming; he says that a company’s name is a vessel for the brand essence. A good vessel should reinforce the emotional connection and experience customers have with the product.

If you like the video below, register for the Chicago Founder Institute where Joe will be mentoring this Spring. The early application deadline for the Chicago chapter is Sunday, January 20th. Those who apply by this date will have all application fees waived and are eligible for the Female Founder Fellowship. Click here to learn more and submit your application today.


                    

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