Spiegel Sohmer
Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation. Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors: www.spiegelsohmer.com

Richter
Richter is, above all, a financial consulting services firm offering strategic support and has been a recognized member of the business community since 1926. Richter entire team consists of more than 450 partners, experts, high-level professionals and administrative employees. Because of this collective expertise, our firm has an unrivalled reputation and has earned the respect of the business community: www.richter.ca

Futurpreneur
Futurpreneur Canada is the only national, non-profit organization to provide financing, mentoring, and support tools for every business stage to aspiring business owners and startup founders: www.futurpreneur.ca

La Gare
La Gare is a collaborative workspace. A place to work, connect and learn in the heart of the Mile End. It is a rallying point for the community. It is a welcoming and collaborative workspace for entrepreneurs, designers, artists, freelancers, social entrepreneurs, small teams and entrepreneurially-minded employees. It also offers close proximity to a dense network of clients, suppliers, partners and collaborators.

A Brand is an Emotional Attachment, by Joe Bezdek

Posted by Jonathan Greechan on 2013-01-18

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

A company’s brand can can either catapult them to success or put them on the fast track to failure. In this talk from Chicago Founder Institute mentor, Joe Bezdek, Joe advises founders on brand development, providing them with tips and tricks to establishing an emotional connection with customers. Afterall, its not about being the biggest and the best - its about providing a positive and memorable experience.

Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While at DivX, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director.

Joe concludes his talk with some lessons in naming; he says that a company’s name is a vessel for the brand essence. A good vessel should reinforce the emotional connection and experience customers have with the product.

If you like the video below, register for the Chicago Founder Institute where Joe will be mentoring this Spring. The early application deadline for the Chicago chapter is Sunday, January 20th. Those who apply by this date will have all application fees waived and are eligible for the Female Founder Fellowship. Click here to learn more and submit your application today.


                    

Like this article?

Subscribe to our Weekly NewsletterAttend a Free Startup Event

* indicates required
X

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window