Spiegel Sohmer

Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation.  Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors.
www.spiegelsohmer.com

National Bank

National Bank helps home-grown businesses expand by offering them personalized service and banking solutions adapted to their needs. We strive to develop integrated, diversified and innovative business solutions that will meet the needs of your business at every phase of its existence. We offer a full range of financial services to individual clients, SMEs and large companies. Whatever your sector of activity, our team of experts will be able to advise you and assist you with every stage of your business growth. www.bnc.ca

A Brand is an Emotional Attachment, by Joe Bezdek

Posted by Amity Sims on 2013-01-18

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

A company’s brand can can either catapult them to success or put them on the fast track to failure. In this talk from Chicago Founder Institute mentor, Joe Bezdek, Joe advises founders on brand development, providing them with tips and tricks to establishing an emotional connection with customers. Afterall, its not about being the biggest and the best - its about providing a positive and memorable experience.

Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While at DivX, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director.

Joe concludes his talk with some lessons in naming; he says that a company’s name is a vessel for the brand essence. A good vessel should reinforce the emotional connection and experience customers have with the product.

If you like the video below, register for the Chicago Founder Institute where Joe will be mentoring this Spring. The early application deadline for the Chicago chapter is Sunday, January 20th. Those who apply by this date will have all application fees waived and are eligible for the Female Founder Fellowship. Click here to learn more and submit your application today.


                    

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