Gold Sponsors

Wilson Sonsini Goodrich & Rosati  is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. 

Paypal Startup Blueprint, by PayPal, is a global program that provides innovative startups with tools needed to grow and succeed.

 

Ravix Group - Ravix Group Inc.provides seasoned consulting expertise to outsource the finance, human resources, and facilities functions of early-stage and middle market companies so that management can focus on their priorities to increase the value of their company. 

 Venue Partners

Focus Product Design is located in the heart of the Silicon Valley and helps entrepreneurs, start-ups and established companies bring product ideas to reality with a phase-gated methodology of market research, industrial design, engineering and manufacturing.

WePay helps platforms and marketplaces facilitate payments without having to worry about risk or compliance.

Promotional Partners

A Brand is an Emotional Attachment, by Joe Bezdek

Posted by Jonathan Greechan on 2013-01-18

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

A company’s brand can can either catapult them to success or put them on the fast track to failure. In this talk from Chicago Founder Institute mentor, Joe Bezdek, Joe advises founders on brand development, providing them with tips and tricks to establishing an emotional connection with customers. Afterall, its not about being the biggest and the best - its about providing a positive and memorable experience.

Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While at DivX, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director.

Joe concludes his talk with some lessons in naming; he says that a company’s name is a vessel for the brand essence. A good vessel should reinforce the emotional connection and experience customers have with the product.

If you like the video below, register for the Chicago Founder Institute where Joe will be mentoring this Spring. The early application deadline for the Chicago chapter is Sunday, January 20th. Those who apply by this date will have all application fees waived and are eligible for the Female Founder Fellowship. Click here to learn more and submit your application today.


                    

Like this article?

Subscribe to our Weekly NewsletterAttend a Free Startup Event

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window