Sheppard Mullin  is a full service AmLaw 100 firm with more than 600 attorneys in 16 offices located in the United States, Europe and Asia. Founded in 1927 on the principle that the firm would succeed only if its attorneys delivered prompt, high quality and cost-effective legal services, Sheppard Mullin provides legal counsel to U.S. and international clients. Companies turn to Sheppard Mullin to handle a full range of corporate and technology matters, high stakes litigation and complex financial transactions. In the U.S., the firm's clients include more than half of the Fortune 100 companies.

Hera Venture Summit
Saturday, September 19, 2015 from 8:30 AM to 7:00 PM (PDT)

Summit will bring together EXPERTS from both sides of the investment table to share best practices, essential tips and lessons learned. Bi-national, local and global resources will be shared and discussed along with trends and hot topics around gender investing. Discount code:Founders40off

The Startup Playbook: The Secrets of the Fastest-Growing Startups, Featuring Adeo Ressi

Posted by Jonathan Greechan on 2013-01-07

Every great entrepreneur has a story to tell; their expertise, developed over years of successes and failures is regarded as awe-inspiring, and revered by new and seasoned founders alike. In The Startup Playbook, David S. Kidder, captures the tales of over 40 of the most influential founders, curating them into business lessons with detailed insights. Included in this list is Adeo Ressi, Founder and CEO of the Founder Institute and

The book has been regarded as a must for entrepreneurs and is scheduled to be released on January 8th, 2013. To learn more check out

“Kidder’s Startup Playbook is a one-inch punch of the start-up experience—a raw insider’s
guide to the real playbooks behind some of tech’s greatest successes and comebacks. It’s an urgent and prescient read.”
--Marc Andreessen, cofounder and general partner, Andreessen Horowitz


About The Startup Playbook:
According to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States alone—each one of them hoping to strike gold. The Startup Playbook will help them succeed. Going insider to insider with unprecedented access, New York Times bestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the world's most influential entrepreneurs and CEOs, revealing their most closely held advice. Face-to-face interviews with 40 founders give readers key insights into what it took to build PayPal, LinkedIn, AOL, TED, Flickr, and many others into household names. Special sections include topics ranging from how to select the right idea to pursue to finding funding and overcoming inevitable obstacles. In an economy demanding change, The Startup Playbook is the go-to for entrepreneurs big and small.

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