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Grad Profile: @AgentPiggy raises financially-literate children

Posted by Emma Tzeng on 2012-12-29

Grad Profiles highlight the personal and professional stories of Founder Institute Graduates from across the globe.

This profile on Agent Piggy, a graduate of the San Diego Founder Institute, was written by Emma Tzeng. Founded in 2010 by Pablo Ambram and Maritza Lanas, Agent Piggy is a web program that teaches children financial management skills. 

 

 

The United States’ K-12 education system hones subjects such as chemistry, algebra, and world history; yet, many children go through school without ever learning the personal financial management skills that will lead to a debt-free future. 

Chile-based startup Agent Piggy aims to pick up where the public education curriculum lacks by offering online financial literacy lessons to children ages 5 to 15.

Agent Piggy functions as a web-based program and helps children set and manage their financial goals and budget their finances After setting up an account, children enter in their monetary goals, such as purchasing a new toy for $40. Parents then determine what tasks the child can complete to achieve their goals, such as doing the dishes. Each time the child completes a task and logs it into Agent Piggy, the program monitors and shows his or her overall financial progress.

In addition to educating children on budgeting and saving, Agent Piggy also teaches about debt management, investments, and donating. With Agent Piggy, children can donate their finances to their favorite charities and keep track of borrowed money.

Agent Piggy charges $5 a month to its users; this membership fee accounts for over 75 percent of the startup’s revenues. Currently, the startup offers a 30-day free trial period to new members.

Founded in 2010 by Pablo Ambram and Maritza Lanas, who visited public schools in Chile to test and gauge children’s reactions to their product, Agent Piggy was birthed after Ambram completed the San Diego Founder Institute program just a year prior.

Earlier this year, Agent Piggy took home the grand prize at The Next Web’s Chile Startup Awards. As its product continues to reach more and more children and parents, the hope is that future generations learn financial management skills at an early age, resulting in debt-free futures.

 

Learn more about Agent Piggy: 

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