Procopio’s Emerging Growth and Technology practice group assists start-ups and emerging growth companies in various fields, including information technology, telecommunications, life sciences and cleantech, with all aspects of their formation, development and funding, from the initial idea through liquidity. Our team-oriented approach offers clients access to attorneys who are familiar with and understand their products, technology and business models.

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San Diego Venture Group is a non-profit business association with a mission to support and promote the venture capital and start-up company eco-system in the San Diego region. Our 800 members include venture capitalists, entrepreneurs, experienced executives, and professionals who support them.

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Hera Hub is a spa-inspired, coworking space for female entrepreneurs in San Diego. This as-needed, flexible work and meeting space provides a productive work environment for women. Affordable monthly membership options are perfect for freelancers, independent consultants, entrepreneurs, nonprofits and authors.

Hera Hub members have access to professional office space to meet with clients and are able to connect and collaborate with like-minded businesswomen, giving them the support they need to thrive. It is the perfect place for collaboration, community, credibility and visibility.

Sell First, Market Later, by Gary Gaessler

Posted by Amity Sims on 2012-11-30

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

In this talk from the Denver Founder Institute, Gary Gaessler explains why he believes nothing happens until sales are made, and why founders should consider putting marketing on the back burner until revenue begins rolling in. He says founders should take a ready-fire-aim approach to selling - "Just get out there and talk to people - If you're not an expert in selling you'll learn quickly".

Gary Gaessler is the VP of Sales and Marketing at Cloud Elements, a platform that reduces the time and costs to develop and run Cloud Applications. He will also be mentoring in Chicago for the upcoming Spring 2013 semester, which is currently accepting applications. If you would like to hear more from Gary, click here to apply today.

Drawing from his own experience in marketing and sales, Gary reminds founders that marketing doesn't accomplish much in an early stage startup - it eats up valuable time and money. Sales, on the other hand, generates revenue and allows for additional marketing campaigns to take place. He encourages founders to be persistent and professional and always remember the “Three F’s” - “Follow up, follow up, follow up!”.

If you could benefit from expert training and feedback to launch a technology startup in Chicago or Denver, submit your application today. Those who apply by Janurary 13th get to take the admissions test for free and are eligible for the Female Founder Fellowship.

For more startup news and insights be sure to follow Gary on Twitter @ggaessler

 

                       

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