Spiegel Sohmer

Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation.  Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors.
www.spiegelsohmer.com

National Bank

National Bank helps home-grown businesses expand by offering them personalized service and banking solutions adapted to their needs. We strive to develop integrated, diversified and innovative business solutions that will meet the needs of your business at every phase of its existence. We offer a full range of financial services to individual clients, SMEs and large companies. Whatever your sector of activity, our team of experts will be able to advise you and assist you with every stage of your business growth. www.bnc.ca

Sell First, Market Later, by Gary Gaessler

Posted by Amity Sims on 2012-11-30

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

In this talk from the Denver Founder Institute, Gary Gaessler explains why he believes nothing happens until sales are made, and why founders should consider putting marketing on the back burner until revenue begins rolling in. He says founders should take a ready-fire-aim approach to selling - "Just get out there and talk to people - If you're not an expert in selling you'll learn quickly".

Gary Gaessler is the VP of Sales and Marketing at Cloud Elements, a platform that reduces the time and costs to develop and run Cloud Applications. He will also be mentoring in Chicago for the upcoming Spring 2013 semester, which is currently accepting applications. If you would like to hear more from Gary, click here to apply today.

Drawing from his own experience in marketing and sales, Gary reminds founders that marketing doesn't accomplish much in an early stage startup - it eats up valuable time and money. Sales, on the other hand, generates revenue and allows for additional marketing campaigns to take place. He encourages founders to be persistent and professional and always remember the “Three F’s” - “Follow up, follow up, follow up!”.

If you could benefit from expert training and feedback to launch a technology startup in Chicago or Denver, submit your application today. Those who apply by Janurary 13th get to take the admissions test for free and are eligible for the Female Founder Fellowship.

For more startup news and insights be sure to follow Gary on Twitter @ggaessler

 

                       

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