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Sell First, Market Later, by Gary Gaessler

Posted by Amity Sims on 2012-11-30

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In this talk from the Denver Founder Institute, Gary Gaessler explains why he believes nothing happens until sales are made, and why founders should consider putting marketing on the back burner until revenue begins rolling in. He says founders should take a ready-fire-aim approach to selling - "Just get out there and talk to people - If you're not an expert in selling you'll learn quickly".

Gary Gaessler is the VP of Sales and Marketing at Cloud Elements, a platform that reduces the time and costs to develop and run Cloud Applications. He will also be mentoring in Chicago for the upcoming Spring 2013 semester, which is currently accepting applications. If you would like to hear more from Gary, click here to apply today.

Drawing from his own experience in marketing and sales, Gary reminds founders that marketing doesn't accomplish much in an early stage startup - it eats up valuable time and money. Sales, on the other hand, generates revenue and allows for additional marketing campaigns to take place. He encourages founders to be persistent and professional and always remember the “Three F’s” - “Follow up, follow up, follow up!”.

If you could benefit from expert training and feedback to launch a technology startup in Chicago or Denver, submit your application today. Those who apply by Janurary 13th get to take the admissions test for free and are eligible for the Female Founder Fellowship.

For more startup news and insights be sure to follow Gary on Twitter @ggaessler

 

                       

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