Last week, Dutch venture capital firm SanomaVentures announced their plans to invest in Amsterdam Founder Institute grad, Peerby. Founded by Daan Weddepohl, Peerby is aiming to change the way people consume durable goods. The platform allows users to find items in their neighborhood to borrow, like an electric mixer for that rare baking occasion, or an extra suitcase for your weekend getaway. Peerby is unique as it not only helps users save money through borrowing or renting - it also connects people with their neighbors.
In response to the good news, Weddepohl said: “Sanoma’s investment is going to help us to develop faster and to reach a broader audience. Sanoma Media’s expertise and communication channels add a lot of additional value to its financial investment.” Spawned from Sanoma Corporation, one of Europe’s leading media companies, Peerby lucked out with the investment from SanomaVentures. Not only will the be receiving capital, the company’s aim is also to support innovative initiatives in digital information, entertainment and education by providing start-ups with capital, media exposure, expertise and access to its professional network.
Specific details of the investment remain unknown, however, Herman Kienhuis, investment director at Sanoma Media said: “I really believe in Peerby’s potential; they could create a whole new market for sharing durable goods. By supporting them at this early stage, we hope that we’re able to give them a flying start. And Peerby is perfectly compatible with Sanoma’s mission to help people with their daily (information) needs, enriching their lives and making them easier”.
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