Spiegel Sohmer
Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation. Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors: www.spiegelsohmer.com

Richter
Richter is, above all, a financial consulting services firm offering strategic support and has been a recognized member of the business community since 1926. Richter entire team consists of more than 450 partners, experts, high-level professionals and administrative employees. Because of this collective expertise, our firm has an unrivalled reputation and has earned the respect of the business community: www.richter.ca

Futurpreneur
Futurpreneur Canada is the only national, non-profit organization to provide financing, mentoring, and support tools for every business stage to aspiring business owners and startup founders: www.futurpreneur.ca

La Gare
La Gare is a collaborative workspace. A place to work, connect and learn in the heart of the Mile End. It is a rallying point for the community. It is a welcoming and collaborative workspace for entrepreneurs, designers, artists, freelancers, social entrepreneurs, small teams and entrepreneurially-minded employees. It also offers close proximity to a dense network of clients, suppliers, partners and collaborators.

Startup Branding Lessons from the Founder of Zipcar

Posted by Jonathan Greechan on 2015-03-06

As the Founder Institute continues its expansion in Europe, we look back at some of our best European sessions. In this video from the Paris Founder Institute, Robin Chase, Europe’s highest rated mentor, discusses the power of branding and describes a brand as “a reality created through association”. Robin says that a company's brand will shape the way customers feel about a product before they even experience it, so it’s imperative to develop messaging that embodies the core values of your business.

Recognized as one of the highest rated mentors in Europe, Robin Chase is the Co-Founder and former CEO of the largest global car sharing service, Zipcar, which went public in 2011. She also founded GoLoco and Meadow Networks, sits on two national advisory committees for the US government, and was named as one of Time Magazine’s 100 Most Influential People. Robin is currently the CEO and Co-Founder of the French car sharing service Buzzcar.

Based on her success with ZipCar, Robin suggests that founders strive to create an emotional and memorable experience for product users and that by simply telling a story, a company can develop relationships with consumers and shape the way they view your entire enterprise.

To hear more from great mentors like Robin, join us this Spring for the Paris Founder Institute, which is currently accepting applications. If you or someone you know could benefit from expert training and feedback to launch a technology startup in Paris then click here to apply today.

                  


                   

Startup Branding Lessons from the Founder of Zipcar

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