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El Referente es el primer diario de emprendedores que busca impulsar y difundir las iniciativas más innovadoras de España de proyectos de base tecnológica, sociales.Entre las 370 compañías que forman parte de la Comunidad destacan CartoDB, Jobandtalent, Traity, Socialcar, Ticketbis o The App Date.

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El Instituto Europeo para el Emprendimiento (EIE) es una organización pionera creada por un grupo de emprendedores para emprendedores. Se otorga especial protagonismo a las personas, y no exclusivamente los proyectos, en nuestra misión de fomento del emprendimiento. El objetivo principal de nuestros programas, siendo los mentores un pilar fundamental de los mismos, es fortalecer los diferentes puntos débiles que puede tener el emprendedor a la hora de acometer sus proyectos.

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TodoStartups
Portal de referencia para emprendedores tanto en España, como en Latinoamérica. En él se recoge toda la información de actualidad sobre startups, financiación, inversiones y nuevas tecnologías, un punto de encuentro para emprendedores en busca de inspiración para lanzar su propio proyecto.

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EFE -la primera agencia de noticias en Castellano y la cuarta del mundo-, así como herramientas que te pueden servir para desarrollar tu proyecto empresarial y entrevistas a protagonistas en este ecosistema que han logrado poner en marcha su idea emprendedora.

Startup Branding Lessons from the Founder of Zipcar

Posted by Jonathan Greechan on 2015-03-06

As the Founder Institute continues its expansion in Europe, we look back at some of our best European sessions. In this video from the Paris Founder Institute, Robin Chase, Europe’s highest rated mentor, discusses the power of branding and describes a brand as “a reality created through association”. Robin says that a company's brand will shape the way customers feel about a product before they even experience it, so it’s imperative to develop messaging that embodies the core values of your business.

Recognized as one of the highest rated mentors in Europe, Robin Chase is the Co-Founder and former CEO of the largest global car sharing service, Zipcar, which went public in 2011. She also founded GoLoco and Meadow Networks, sits on two national advisory committees for the US government, and was named as one of Time Magazine’s 100 Most Influential People. Robin is currently the CEO and Co-Founder of the French car sharing service Buzzcar.

Based on her success with ZipCar, Robin suggests that founders strive to create an emotional and memorable experience for product users and that by simply telling a story, a company can develop relationships with consumers and shape the way they view your entire enterprise.

To hear more from great mentors like Robin, join us this Spring for the Paris Founder Institute, which is currently accepting applications. If you or someone you know could benefit from expert training and feedback to launch a technology startup in Paris then click here to apply today.

                  


                   

Startup Branding Lessons from the Founder of Zipcar

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