ZenBanx is an amazing new multi-currency mobile banking product set to launch very soon. We hope you’ll visit often to keep track of our progress, and maybe even become one of the first people to experience money that can travel as far, as fast and as simply as you do… around the corner, or around the world!  To learn more about Zenbanx, visit http://zenbanx.com

 

Founded by a small group of World War II veterans in 1954 to help immigrant families build a life away from the plantations, Central Pacific Bank has grown to serve the financial needs of all families and small businesses in Hawaii. The bank has a proud history of giving back to the communities in which we work, live and raise our families. Our values and sensibilities are local and focused on our customers and our community, allowing us to help create a better life for everyone in Hawaii.  Learn more about Central Pacific Bank Here

The professionals at RC Holsinger are dedicated to providing our clients with a level of personal service uncommon in the industry. We take the time to understand your organization and work with you to increase profits, improve cash flow, and retain the net worth that you’ve earned. RC Holsinger Associates, will provide high level of quality and expertise with a greater degree of accessibility to partners so they can truly be a resource to you. They share the entrepreneurial spirit that you possess and that allows them to truly partner with you in attaining your corporate goals. Learn more about RC Holsinger Here.

Developing your Startup Brand, by Robin Chase

Posted by Amity Sims on 2012-11-16

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

As the Founder Institute continues its expansion in Europe, we look back at some of our best European sessions. In this video from the Paris Founder Institute, Robin Chase, Europe’s highest rated mentor, enlightens founders on the power of branding, and describes a brand as “a reality created through association”. Robin says that a company's brand will shape the way customers feel about a product before they even experience it, so it’s imperative to develop messaging that embodies the core values of your business.

Last year Robin was recognized as the highest rated mentor in Europe and is the Co-Founder and former CEO of the largest global car sharing service, Zipcar, which went public in April 2011.  She also founded GoLoco, Meadow Networks, sits on two national advisory committees for the US government, and was named as one of Time Magazine’s 100 Most Influential People.  Robin is currently the CEO and Co-Founder of the French car sharing service Buzzcar.

Based on her success with ZipCar, Robin suggests that founders strive to create an emotional and memorable experience for product users and that by simply telling a story, a company can develop relationships with consumers and shape the way they view your entire enterprise.

To hear more from great mentors like Robin, join us this Winter for the first-ever Lisbon Founder Institute and Istanbul Founder Institute, which are both accepting applications until Sunday, November 18th. If you or someone you know could benefit from expert training and feedback to launch a technology startup in Lisbon or Istanbul then click here to apply today. Final applications are due this Sunday, November 18th.

If you like the video below, follow Robin on Twitter @rmchase

 

                  


                   

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