Kallio Law 

Kalliolaw- Attorneys at Law is a Finnish mid-size commercial law firm. It specializes in serving growing companies and corporations commencing as of the initial planning stages through IPO’s.

We serve start-up’s comprehensively relating to legal issues faced by start-up’s such as drafting various agreements, assisting with fund raising and intellectual property rights’ strategy, assisting with personnel related questions and building up  a roadmap for overall legal matters to make the start-up to achieve its goals, whether it is fund raising, exit or getting into new market area.

 

KPMG is a global network of professional firms providing Audit, Tax and Advisory services. Worldwide, we have more than 152,000 outstanding professionals working together to deliver value in 156 countries and in Finland we are over 750 professionals in 16 locations.

For start-ups KPMG equals with accessing the knowledge and expertise that will help shape and deliver strategies of the future. 
We provide our support for example within financial reporting, tax advisory, business development and internationalization.

Developing your Startup Brand, by Robin Chase

Posted by Amity Sims on 2012-11-16

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

As the Founder Institute continues its expansion in Europe, we look back at some of our best European sessions. In this video from the Paris Founder Institute, Robin Chase, Europe’s highest rated mentor, enlightens founders on the power of branding, and describes a brand as “a reality created through association”. Robin says that a company's brand will shape the way customers feel about a product before they even experience it, so it’s imperative to develop messaging that embodies the core values of your business.

Last year Robin was recognized as the highest rated mentor in Europe and is the Co-Founder and former CEO of the largest global car sharing service, Zipcar, which went public in April 2011.  She also founded GoLoco, Meadow Networks, sits on two national advisory committees for the US government, and was named as one of Time Magazine’s 100 Most Influential People.  Robin is currently the CEO and Co-Founder of the French car sharing service Buzzcar.

Based on her success with ZipCar, Robin suggests that founders strive to create an emotional and memorable experience for product users and that by simply telling a story, a company can develop relationships with consumers and shape the way they view your entire enterprise.

To hear more from great mentors like Robin, join us this Winter for the first-ever Lisbon Founder Institute and Istanbul Founder Institute, which are both accepting applications until Sunday, November 18th. If you or someone you know could benefit from expert training and feedback to launch a technology startup in Lisbon or Istanbul then click here to apply today. Final applications are due this Sunday, November 18th.

If you like the video below, follow Robin on Twitter @rmchase

 

                  


                   

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