Don’t Pitch Your Product, Pitch Your Passion

Posted by Nailah Morgan on 2014-07-25

The Founder LaunchPad gives aspiring entrepreneurs exclusive tips and tricks through video clips from the Founder Institute's worldwide network of 4,400+ mentors. For more Founder LaunchPads, visit our Startup Founder 101 YouTube Channel.

In this week's Founder LaunchPad, Marcos Polanco, Co-Director of the Puerto Rico Founder Institute, illustrates the importance of defining your passion through your company’s brand. He continues on to say that business entrepreneurs should never confront sales in the same manner of a car salesman/woman. It’s not about selling your product, it’s about selling your passion.

According to Marcos;

You should be so excited to bring people to your vision, that there is no such thing as 'sales'” - Marcos Polanco


If you could benefit from expert training and feedback to launch a company, apply to the Founder Institute today. We are currently accepting applications in many cities worldwide.

( Businessman, Car and Money Photo via Shutterstock)

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