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Emberlight’s "Smart" Light Product Profiled on TechCrunch

Posted by Shannon Toole on 2014-07-25

Atif Noori and his company Emberlight were recently featured in a TechCrunch article by Sarah Perez titled Emberlight Turns Any Dimmable Bulb Into a “Smart” Light You Control With Your Phone.

Emberlight is a graduate of the Bay Area Founder Institute and was a Finalist in the 15th Founder Showcase.

Emberlight aims to make “smart” light bulbs more user-friendly and affordable than existing smart light bulbs on the market, which are often expensive and require additional hardware in order to operate. Rather than selling the bulb itself, Emberlight offers a product that can be attached to any dimmable light bulb so that it can be operated by your mobile phone; users can simply screw in a light bulb to the Emberlight base and then configure the Wi-Fi connection.

The Emberlight team is currently working on an accompanying app that will allow users to control the dimness of the light bulb, offering additional features including a vacation mode, a variety of presets based on mood, and even an alarm clock-like function that allows the bulb to gradually grow brighter.

Noori, the CEO of Emberlight, grew up in Silicon Valley and received his PhD in semiconductor devices at UCLA. According to Noori,

“I’ve always been interested in connected devices and semiconductor devices since my undergrad years. [But] it seemed more logical to decouple the connectivity of the light bulb. That’s where I came up with the idea [for Emberlight]. I think LEDs are a great thing, but I look at them as more of a commodity. I think the connectivity is the more valuable part of the solution.”

Emberlight’s co-founders include Gordon Kwan, Steve Arnold, Kevin Wolf, and Levi Wolfe, who all have substantial industry experience as designers and engineers. Noori says,

“I think the advantage our team has is that we’re all industry veterans – we all have 10 to 20 years experience.”

Emberlight has worked with the Orange Fab accelerator in San Francisco and is now in the process of crowdfunding on Kickstarter, where they hope to raise $50,000 to begin manufacturing the device.

For more information on Emberlight, visit their official website.

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