Grad Profiles highlight the personal and professional stories of Founder Institute Graduates from across the globe.
This profile on InterConnecta, a graduate of the Santiago Founder Institute, was written by Emma Tzeng. Founded in 2009 by Alin Suarez, InterConnecta allows IT organizations to calculate costs, plan ahead, contract freelance sales and marketing professionals, and manage business campaigns online in real time.
As the IT industry continues to evolve and spread across country borders, the rush to hire trained, experienced sales and marketing professionals who thoroughly understand the space grows with it. In this vein, startup InterConnecta wants to help IT organizations engage top-notch business talent through its freelance online work platform.
Founded in 2009, InterConnecta makes it easy for IT product and service organizations to calculate costs, plan ahead, contract freelance sales and marketing professionals, and manage business campaigns in real time online.
While most online freelance platforms only offer forums for project collaboration and management, InterConnecta has developed a range of business development tools such as CRM, marketing automation, analytics, contacts lists, and templates that make it convenient and quick to create new marketing and sales campaigns. In this way, remote teams can more effectively and efficiently collaborate with one another to get work done faster.
InterConnecta also provides access to a network of IT sales, sales analysts, and marketing professionals with an average of at least eight to ten years of firsthand experience in the industry. Currently, the startup’s database includes over 3,000 verified contractors available for hire from anywhere in the world over the InterConnecta platform.
By helping IT organizations improve efficiency, InterConnecta reduces customer acquisition costs by over 50 percent and helps businesses get to market faster, according to the company. By offering CRM tools and a knowledgeable labor force to carry business goals through to completion, InterConnecta offers a new way for IT companies to maximize profits while cutting internal costs.
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