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Grad Profile: @YumvY spoon feeds recipes to aspiring home chefs

Posted by Emma Tzeng on 2012-10-12

Grad Profiles highlight the personal and professional stories of Founder Institute Graduates from across the globe.

This profile on YumvY, a Graduate of the Silicon Valley Institute, was written by Emma Tzeng. Founded in 2011 by Sari Louis, YumvY is a step-by-step guide for those itching to release their inner chef. 




Sometimes cooking can feel a bit like rocket science, even with a recipe on hand as a guide. That’s why startup YumvY has set out to create a step-by-step guide for those struggling to unleash their inner Emeril Lagasse’s.

Available as a web app, YumvY allows users to search for desired recipes in its extensive database. It also features GPS-like instructions to help amateur chefs navigate recipes, complete with a timer for each instruction. The timer, in particular, helps answer perplexing culinary questions such as, “How long should pastry dough be kneaded for best texture?” or “How many minutes does it take to achieve a medium-rare steak over the grill?”

Users cooking in pairs can also enter this parameter into the app. YumvY will then delegate tasks accordingly, providing detailed instructions on how to best split each step to maximize time. Additionally, YumvY can automatically adjust recipe portions according to the number of meal partakers, which wipes out the hassle of having to manually convert ingredient measurements.

In this way, YumvY saves aspiring culinary masters time, money, and energy, as its aim is to reduce mistakes while encouraging hands-on learning.

Founded in 2011 by Sari Louis, an entrepreneur with 15 years of experience in software engineering, YumvY plans to evolve into a sort of “iTunes for smart recipes.” Recipe providers can upload their recipes to the YumvY platform and YumvY will take a commission each time a recipe is used.

In 2012, the online food services market totaled an estimated $11 billion. As the foodie culture evolves, food-related sites brought in over 100 million users last year alone. While YumvY continues to build its product, the startup essentially hopes to make technology more accessible to wider audiences, specifically the food-loving types who may not have otherwise thought to incorporate it into their daily routines.



Learn more about YumvY:

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