Procopio’s Emerging Growth and Technology practice group assists start-ups and emerging growth companies in various fields, including information technology, telecommunications, life sciences and cleantech, with all aspects of their formation, development and funding, from the initial idea through liquidity. Our team-oriented approach offers clients access to attorneys who are familiar with and understand their products, technology and business models.

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San Diego Venture Group is a non-profit business association with a mission to support and promote the venture capital and start-up company eco-system in the San Diego region. Our 800 members include venture capitalists, entrepreneurs, experienced executives, and professionals who support them.

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Hera Hub is a spa-inspired, coworking space for female entrepreneurs in San Diego. This as-needed, flexible work and meeting space provides a productive work environment for women. Affordable monthly membership options are perfect for freelancers, independent consultants, entrepreneurs, nonprofits and authors.

Hera Hub members have access to professional office space to meet with clients and are able to connect and collaborate with like-minded businesswomen, giving them the support they need to thrive. It is the perfect place for collaboration, community, credibility and visibility.

The Funding Lifecycle; Building Relationships, Selling Yourself, and Staying Connected, by Jon Carder

Posted by Amity Sims on 2012-10-05

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

In this talk from the San Diego Founder Institute, Jon Carder presents some key tenets to fundraising both in early and more mature stages of one’s business.  A seasoned entrepreneur, Carder shares his personal experiences with how he went about funding his own endeavors, and the highs and lows he has endured throughout his career. He believes that some amount of struggling is a ‘rite of passage’, and that bootstrapping, tight budgets, and strict discipline are what kept his company alive in difficult times. 

Jon Carder is the Founder and CEO of MojoPages.com, an online Local Search company dedicated to helping consumers find the best local businesses. He served as a mentor for several semesters with the San Diego Founder Institute, which is currently accepting applications for the upcoming Autumn session. If you could use expert training, feedback, and support to launch a technology company, then apply today. The Final Application Deadline is Sunday, October 7th.

The art of fundraising may seem like daunting and foreign territory; however, it all comes down to building and maintaining relationships.  Carder stresses the importance of taking advantage of every networking opportunity, and views each pitch as a valuable learning experience.  He also points out that in addition to having a good idea with potential, venture capitalists are ultimately investing in you - selling yourself is half the battle. Finally, Carder encourages graduates to stay engaged with the startup ecosystem, and says “the best time to hang out with people with money is when you don’t need it”. Do lunch, grab coffee, attend conferences; take your investors along for the ride and keep them updated. The more you engage them, the easier it will be to secure funding not only for this startup, but for every endeavor hereafter. 

 If you like the video below be sure to follow Jon on Twitter @JonCarder

 

 


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