Microsoft BizSpark - Microsoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business. Microsoft BizSpark is a worldwide partner of the Founder Institute, providing software, support, facilities, and mentoring to many entrprenuers within the Fouder Insitute network. Learn more about our partnership here, and sign-up for BizSpark here.


Clifford Chance is one of the world's leading law firms, with 33 offices* in 23 countries and some 3,200 legal advisers. www.cliffordchance.com


Sanoma Media is a media company that crosses frontiers, with her expertise, creativity and appealing content Sanoma creates the right context for advertisers to achieve their objectives. Sanoma Media Netherlands B.V. is a part of the Sanoma Group, an European mediagroup operating in several media sectors in twenty countries www.sanomamedia.nl


V-Ventures is a holding company with a portfolio of Dutch investments geared towards news- and information supply and management www.v-ventures.nl  

Researching and Evaluating the Startup Market, by Thom Kozik

Posted by Jonathan Greechan on 2012-09-21

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

In this talk from the Los Angeles Founder Institute, Thom Kozik gives critical advice on how to best go about researching where your business fits in the startup market. He advises founders on several elements to consider, yet reminds them that Startup Research is an ongoing project and there is always new information to be learned.  

Thom is the CEO of Context Digital Media and has 25+ years of experience in the Internet and Software industries, with particular focus on gaming. He is also a mentor for the upcoming Los Angeles Founder Institute, which is currently accepting applications. If you could use expert training, feedback, and support to launch a technology company, then apply today. The Early Application Deadline is Sunday, September 23rd.

Kozik stresses the importance of defining your product, knowing your market, planning an exit strategy, and establishing success milestones. These four components along with managing your distractions and understanding how your stakeholders impact your business, are imperative for navigating today's ever-changing high-tech climate. Thom sums it all up with saying the market is an ecosystem, not just a list of competitors. You have to know where your business falls in the mix of things and always be open to change. Afterall, technology is truly a 'here today, gone tomorrow' type of game, and if you're not thorough with your evaluations, you might just get left in the dust. 

If you like the video below, follow Thom on twitter @ThomKozic

LAFI Spring 2012 Basic Research Tom Kozik

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