Spiegel Sohmer

Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation.  Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors.
www.spiegelsohmer.com

National Bank

National Bank helps home-grown businesses expand by offering them personalized service and banking solutions adapted to their needs. We strive to develop integrated, diversified and innovative business solutions that will meet the needs of your business at every phase of its existence. We offer a full range of financial services to individual clients, SMEs and large companies. Whatever your sector of activity, our team of experts will be able to advise you and assist you with every stage of your business growth. www.bnc.ca

Getting to Know Your Startup’s Customers and Competitors, by @tamccann

Posted by Amity Sims on 2013-10-25

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here


In this talk from Seattle Founder Institute, T.A. McCann highlights the importance of understanding both your customers and competitors in depth. He also stresses the value of knowing your influencers, being an expert in your space, and expanding your tribe by trading value for value.

T.A. McCann is the CEO and founder of Gist, a program designed to help you build stronger relationships with contacts from across the web. His past experience includes entrepreneur-in-residence roles at both Vulcan Capital and Polaris Venture Partners, as well as senior positions at Microsoft.

T.A. is also a mentor for the upcoming Seattle Founder Institute, which is currently accepting applications for the Autumn Semester. If you could use expert training, feedback, and support to launch a technology company in Seattle, then apply today. The Final Application Deadline is Sunday, November 10. 


If you like the video below, follow T.A. on twitter @tamccann.


                              

 


                               

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