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Washington DC Autumn 2013
Sessions: 2013-11-19 - 2014-03-04
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Grad Profile: @Kindara_inc puts women in control of their reproductive health
Grad Profiles highlight the personal and professional stories of Founder Institute Graduates from across the globe.
This profile on Kindara, a Graduate of the New York Founder Institute, was written by Emma Tzeng. Co-founded in 2011 by William Sacks and Kati Bicknell, Kindara uses personalized, measured data to provide fertility coaching and recommendations to women.
All mothers believe in miracles. Factual evidence for this claim exists in the form of babies, which are, in fact, living and breathing miracles in and of themselves. As significant and precious these bundles of joy are, however, sometimes the process that comes before birth is a stressful, uncertain one.
Colorado-based startup Kindara helps clear up the confusion that surrounds the reproduction process by offering a platform to help expectant mothers manage their reproductive health.
Currently released as an iPhone and iPad app, Kindara uses personalized, measured data to give individualized fertility coaching and recommendations. By analyzing daily fertility signs, Kindara allows users to see if they ovulate, to find their optimal time to conceive, identify barriers to fertility, and receive expert help.
“Today women have iPhones and Fitbits and they can drive electric cars, but when it comes to information about getting pregnant, the best technology that exists is basically a plastic stick that you pee on,” co-founder Kati Bicknell retorts in an interview. “What’s missing is something that bridges the gap between test kits and the extreme option that assisted reproductive technologies can represent.”
In the U.S. today, women spend an average of $500 million on home pregnancy test kits and $4 billion on assisted reproductive methods annually. Clearly, more and more women are seeking clarity around their own reproductive vitality.
Co-founded in 2011 by husband-and-wife duo William Sacks and Kati Bicknell, Kindara was birthed out of the couple’s shared bewilderment with the reproduction process. For Bicknell especially, the connection is more personal: her mother was unable to conceive for ten years due to a scar tissue that trapped her eggs. Ironically, her own mother’s temporary infertility resulted from a scientific development that doctors coined a breakthrough in birth control in the 1970’s.
Recognizing that even science can be misinforming, Bicknell sought to help other women take control over their own reproductive health by empowering them to make informed decisions. With Kindara, users can track their cycles and learn about their own bodies’ propensity to ovulate with the help of medical professionals.
Moreover, the app appears to be gaining momentum among users. Recently, Kindara was ranked in the top five percent of the Health and Fitness apps in the iTunes store. Bloomberg TV caught wind of the app and coined it “the future of reproductive health.”
The Kindara team is currently working on part two of their business--an oral thermometer developed by iCelsius allowing women to track their basal body temperature, which spikes right after ovulation.
Although the Kindara app is free to download, users can purchase in-app advanced charting capabilities. Kindara also plans to take commissions for referrals to fertility and pregnancy services and sales of the iCelsius thermometer.
Kindara may very well restructure the way women approach fertility testing by making it more personalized and informative. It’s hard to imagine why consumers and audiences wouldn’t be on board with a product that empowers and enlightens entire population groups across the scale.
Update: Kindara was part of a first place tie at the 11th Founder Showcase on July 25th. Here is the video of Kati's pitch:
Learn more about Kindara: