HOTB Software Solutions
HOTB is a highly experienced software development company that provides in-kind angel capital to startup entrepreneurs with a viable technology based business. HOTB helps startups bridge the gap between their friends and family round and their venture capital round by subsidizing expensive technology needs. HOTB specializes in building custom software platforms to provide certainty of execution, experience, credibility, security and compliance. Additionally, HOTB Ventures has been formed for instances of passive investment when software development is not needed.

Manatt
Manatt, Phelps & Phillips, LLP is known for quality, for extraordinary commitment to clients, for integrated, relationship-based services, and for a range of capabilities typically found only in boutique firms. We are progressive and entrepreneurial compared to other major firms, and we are deeply committed to diversity, to public service, to involvement in the communities we serve and to excellence in all we do.

TriNet
Tech companies partner with TriNet Passport to compete for top talent by using our bundled HR products that cover the core services of payroll, fortune 100 benefits, risk and compliance, a scalable HR team all on a cloud platform. TriNet reduces the time businesses spend managing HR and administrative issues while providing enterprise-grade cloud capabilities. This enables entrepreneurs and management to focus on what’s important from raising funds to driving revenue. Join hundreds of executives in high tech who have experienced the TriNet Passport difference, working for companies in hardware, software, SaaS and telecommunications. Contact choy.chew@trinet.com for more information.

Eureka
The Eureka Building is a 3-acre technology campus in Irvine, California designed to help accelerate innovation. Founded in 2014 by Peter Polydor, our goal is to support local entrepreneurship by giving innovative companies and entrepreneurs in Orange County a home that is centrally located and easy to access. Through partnerships we are more than just a home, but are a support network hosting startup events while fostering mentorship relationships with our partners all within one of the most creative spaces in the region.

CrashLabs
CRASHLABS IS A VIBRANT COWORKING AND EVENTS COMMUNITY THAT ENHANCES WORK/LIFE BALANCE FOR THE NEW ECONOMY OF UNTETHERED WORKERS. CRASHLABS OFFERS CREATIVE AND FLEXIBLE SPACES SUCH AS OPEN DESKS, DEDICATED DESKS, PRIVATE OFFICES, AND EVENTS SPACE THAT SERVE EVERYONE FROM THE INDIVIDUAL TO CORPORATIONS.

Real Office Centers
At ROC you’ll find a cohesive and progressive working environment with professional support for entrepreneurs, innovators, and today’s leaders. Beyond merely providing the physical workspace, we contribute to your capital growth by facilitating innovation, inspiration, and collaboration. With professional support services, educational events, and a stimulating environment, ROC is where you and your company will grow. Our open-source work environment and friendly staff complete with private receptionists keep business running smoothly. ROC handles day-to-day operations and facility management so your company can focus on what it does best.

Top Four Tips on How To Develop a Good Startup Idea, According to Matthew MacFarlane

Posted by Joe Garza on 2014-04-22

Budding founders on the path of entrepreneurship are more likely to create successful startups if they keep a few key ideas in mind, according to Matthew MacFarlane, investment director of Yuuwa Venture Capital.

Matthew MacFarlane will speak at the forthcoming Perth Founder Institute event, Startup Funding 101: How to Work With an Investor.

Below are MacFarlane’s four tips on how entrepreneurs can develop good startup ideas, as described by Rose Powell in an article on StartupSmart titled Top four tips from a venture capitalist on how to develop a good start-up idea.

Commercialization and customer understanding before product

A prevalent quandary startups struggle with is conceiving a viable business model around a preexisting product. MacFarlane says that founders should not build anything before establishing how it will make money.

The biggest challenge for many startups ideas is people are more focused on the product than the commercial potential. They’re excited about how cool the technology is but haven’t worked out how it’s actually ever going to make money.” - Matthew MacFarlane

Make sure your potential customers actually care and maybe even cry

Founders should go a step beyond merely asking what their potential customers want, and determine if customers would cry if a product or service was taken away. A definitive demand for a product or service needs to be ascertained prior to effectuating a business model.

You need to know how badly do customers need what you’re offering so you can work out what would they pay for it. The more likely they’ll cry, the more they’ll pay. You need to aim to create something where if you told them your service was shutting down, there should be an outcry.”

Go to a Startup Weekend if you’ve never developed an idea into a product before

Startup Weekends are propitious for growing startup ecosystems, and product developers have found them immensely helpful.

One of the absolutely best ways of learning how to start-up is go to a Startup Weekend. Because in two days of your life, you realise exactly what steps a startup needs to go through to take an idea to execution.”

Don’t avoid the emotional stuff

Co-founders who don’t resolve personal issues and clearly delineate the division of responsibilities run the risk of encountering obstacles in the future. Getting tough conversations about roles and equity out of the way prior to any startup endeavor is crucial.

The other challenge that is relevant for all entrepreneurs is the issue of co-founders and sorting that out early. People tend to ignore this because it’s emotive and touchy feely, but when you do, it almost always causes problems.”

(Young businessman thinking in front of a wall with cloud thought above his head photo by shutterstock)

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Top Four Tips on How To Develop a Good Startup Idea, According to Matthew MacFarlane

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