Spiegel Sohmer
Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation. Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors: www.spiegelsohmer.com

Richter
Richter is, above all, a financial consulting services firm offering strategic support and has been a recognized member of the business community since 1926. Richter entire team consists of more than 450 partners, experts, high-level professionals and administrative employees. Because of this collective expertise, our firm has an unrivalled reputation and has earned the respect of the business community: www.richter.ca

Futurpreneur
Futurpreneur Canada is the only national, non-profit organization to provide financing, mentoring, and support tools for every business stage to aspiring business owners and startup founders: www.futurpreneur.ca

La Gare
La Gare is a collaborative workspace. A place to work, connect and learn in the heart of the Mile End. It is a rallying point for the community. It is a welcoming and collaborative workspace for entrepreneurs, designers, artists, freelancers, social entrepreneurs, small teams and entrepreneurially-minded employees. It also offers close proximity to a dense network of clients, suppliers, partners and collaborators.

Build a Painkiller Product, not a Vitamin, by David Jones

Posted by Jonathan Greechan on 2013-09-05

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

According to David Jones, “not talking to your customers before building a product is one of the biggest mistakes you can make.” Defining your customer and their needs through a feedback process will guide product decisions to make a “pain-killer” that solves an actual need.

David Jones is the co-founder of StreetHawk – a SaaS solution for retailers that provides "Right Person, Right Place, Right Time" marketing to smartphone users. David was also the founder and CEO of EmUTech (acquired by SurfControl/WebSENSE), SpamMATTERS and ThreatMetrix

In this talk from the Sydney Founder Institute,  David gives actionable advise as "hindsights and axioms" when searching for a product market fit with his past companies. He walks through case studies from his previous companies and explains the driving forces behind iterations, continuously validating the addressable market, consumer vs. enterprise customer development, and customer acquisition.  


Watch the video below to learn more. If you could benefit from expert training and advice to launch a startup, click here to apply to the Sydney Founder Institute today.

Applications are due Sunday, September 8th.


  

Like this article?

Subscribe to our NewsletterAttend a Free Event

* indicates required
X

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window