Spiegel Sohmer

Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation.  Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors.
www.spiegelsohmer.com

National Bank

National Bank helps home-grown businesses expand by offering them personalized service and banking solutions adapted to their needs. We strive to develop integrated, diversified and innovative business solutions that will meet the needs of your business at every phase of its existence. We offer a full range of financial services to individual clients, SMEs and large companies. Whatever your sector of activity, our team of experts will be able to advise you and assist you with every stage of your business growth. www.bnc.ca

Build a Painkiller Product, not a Vitamin, by David Jones

Posted by Amity Sims on 2013-09-05

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

According to David Jones, “not talking to your customers before building a product is one of the biggest mistakes you can make.” Defining your customer and their needs through a feedback process will guide product decisions to make a “pain-killer” that solves an actual need.

David Jones is the co-founder of StreetHawk – a SaaS solution for retailers that provides "Right Person, Right Place, Right Time" marketing to smartphone users. David was also the founder and CEO of EmUTech (acquired by SurfControl/WebSENSE), SpamMATTERS and ThreatMetrix

In this talk from the Sydney Founder Institute,  David gives actionable advise as "hindsights and axioms" when searching for a product market fit with his past companies. He walks through case studies from his previous companies and explains the driving forces behind iterations, continuously validating the addressable market, consumer vs. enterprise customer development, and customer acquisition.  


Watch the video below to learn more. If you could benefit from expert training and advice to launch a startup, click here to apply to the Sydney Founder Institute today.

Applications are due Sunday, September 8th.


  

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