Sabanci University

Sabanci University is ranked the top private entrepreneurial university in Turkey according to Turkish Ministry of Industry and Trade.  The university hosts the SUCOOL Preincubation Center that supports early stage entrepreneurs and also supports Founder Institute by shared resources, network and providing space.

 

Fora & Şanlı Law Office

Since 2008, Fora & Şanlı Law Office is dedicated to provide legal advice and services which look beyond the legal issues and take the business aspects for each transaction for the success of its clients for their investments and business in Turkey and MENA region. Fora & Şanlı is very well connected with the world and other jurisdictions to facilitate its clients international business.

 

sendloop - email marketing services

sendloop email marketing services is in email marketing industry with its professional solutions since 1999. sendloop is the easiest email marketing service designed for SaaS owners, bloggers, designers, developers, small businesses, entrepreneurs and anyone interested in sending email to their contacts as easy as possible.

 

Microsoft Turkey

Microsoft is a strategic partner for promising startups around the world focused on business growth & development, industrial strength technology and beautiful usable products. Build locally, scale globally. We help smart companies take flight.

Build a Painkiller Product, not a Vitamin, by David Jones

Posted by Jonathan Greechan on 2013-09-05

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

According to David Jones, “not talking to your customers before building a product is one of the biggest mistakes you can make.” Defining your customer and their needs through a feedback process will guide product decisions to make a “pain-killer” that solves an actual need.

David Jones is the co-founder of StreetHawk – a SaaS solution for retailers that provides "Right Person, Right Place, Right Time" marketing to smartphone users. David was also the founder and CEO of EmUTech (acquired by SurfControl/WebSENSE), SpamMATTERS and ThreatMetrix

In this talk from the Sydney Founder Institute,  David gives actionable advise as "hindsights and axioms" when searching for a product market fit with his past companies. He walks through case studies from his previous companies and explains the driving forces behind iterations, continuously validating the addressable market, consumer vs. enterprise customer development, and customer acquisition.  


Watch the video below to learn more. If you could benefit from expert training and advice to launch a startup, click here to apply to the Sydney Founder Institute today.

Applications are due Sunday, September 8th.


  

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