Microsoft BizSpark - Microsoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business. Microsoft BizSpark is a worldwide partner of the Founder Institute, providing software, support, facilities, and mentoring to many entrprenuers within the Fouder Insitute network. Learn more about our partnership here, and sign-up for BizSpark here.


Clifford Chance is one of the world's leading law firms, with 33 offices* in 23 countries and some 3,200 legal advisers. www.cliffordchance.com


Sanoma Media is a media company that crosses frontiers, with her expertise, creativity and appealing content Sanoma creates the right context for advertisers to achieve their objectives. Sanoma Media Netherlands B.V. is a part of the Sanoma Group, an European mediagroup operating in several media sectors in twenty countries www.sanomamedia.nl


V-Ventures is a holding company with a portfolio of Dutch investments geared towards news- and information supply and management www.v-ventures.nl  

Build a Painkiller Product, not a Vitamin, by David Jones

Posted by Amity Sims on 2013-09-05

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

According to David Jones, “not talking to your customers before building a product is one of the biggest mistakes you can make.” Defining your customer and their needs through a feedback process will guide product decisions to make a “pain-killer” that solves an actual need.

David Jones is the co-founder of StreetHawk – a SaaS solution for retailers that provides "Right Person, Right Place, Right Time" marketing to smartphone users. David was also the founder and CEO of EmUTech (acquired by SurfControl/WebSENSE), SpamMATTERS and ThreatMetrix

In this talk from the Sydney Founder Institute,  David gives actionable advise as "hindsights and axioms" when searching for a product market fit with his past companies. He walks through case studies from his previous companies and explains the driving forces behind iterations, continuously validating the addressable market, consumer vs. enterprise customer development, and customer acquisition.  


Watch the video below to learn more. If you could benefit from expert training and advice to launch a startup, click here to apply to the Sydney Founder Institute today.

Applications are due Sunday, September 8th.


  

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