Sheppard Mullin is a full service AmLaw 100 firm with more than 600 attorneys in 16 offices located in the United States, Europe and Asia. Founded in 1927 on the principle that the firm would succeed only if its attorneys delivered prompt, high quality and cost-effective legal services, Sheppard Mullin provides legal counsel to U.S. and international clients. Companies turn to Sheppard Mullin to handle a full range of corporate and technology matters, high stakes litigation and complex financial transactions. In the U.S., the firm's clients include more than half of the Fortune 100 companies.



Azran Financial is a full-service Certified Public Accounting (CPA) and Advisory firm serving businesses and individuals in the areas of accounting, audit, tax, and advisory services.

Inside FI: Do Not Swim Upstream to Find Revenue by @georgedeeb

Posted by Amity Sims on 2012-06-22

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

George Deeb is a Managing Partner at Red Rocket Ventures. He was the Founder & CEO of iExplore, and the the Founder & CEO of MediaRecall. George is also the author of "101 Startup Lessons -- An Entrepreneur's Handbook", which you can read on the Red Rocket blog

In this talk from the Chicago Founder Institute, George discusses business planning, revenue modeling and financial projections, in a conservative and credible way that should help startups attract investors. He provides high level guidance on: (i) how to make money; (ii) how to build a financial model; (iii) how to scale expenses; (iv) how to attract investors; and (v) how to set key metrics for ongoing success. 

If you like the video below, follow him on Twitter @georgedeeb.
 

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