Shulman Rogers
Shulman Rogers, a full service law firm with nearly 100 attorneys, provides corporate services including business planning, mergers and acquisitions, securities, employment, intellectual property, immigration, government contracting, tax, telecommunications, cybersecurity, corporate governance, as well as other areas. In addition, the firm has vast experience in real estate transactions, both commercial and residential closings, leasing, landlord-tenant, commercial development, acquisition, sales and related matters. Our litigators offer extensive experience in complex litigation, and all methods of dispute resolution including mediation and arbitration. Personal legal services include trust and estate planning, family law, real estate settlements, medical malpractice and personal injury.

Planning Solutions Group
Planning Solutions Group is a financial planning firm that specializes in developing innovative concepts for wealth creation and preservation. PSG is comprised of 3 partners with over 60 years of combined industry experience, a team of associate planners, and a dedicated support staff which includes two an attorney who provides advanced estate and tax planning solutions, and a Chartered Financial Analyst (CFA) for the development of creative investment strategies.

Inside FI: How to Create a #Startup Brand that is an Asset by @ankec

Posted by Jonathan Greechan on 2012-06-15

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

A brand is a first impression that acts as a promise of what a company is going to deliver. The key to building a brand that is an asset and not a liability is to shape it around the desired customer experience, and to analyze it from multiple points of view.

Anke Corbin is a serial entrepreneur and advisor to many startups. She is currently the VP of Marketing & Distribution at MapQuest. 

In this talk from the Denver Founder Institute , Anke explains how to build a brand that is an asset for a company. She discusses analyzing a brand from multiple points of view, a visual process to clarify and build brand, naming criteria, and customer analysis. 

If you like the video below, follow her on Twitter @ankec.
 
 

 

Inside FI: How to Create a #Startup Brand that is an Asset by @ankec

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