WeirFoulds advises Canadian entrepreneurs and high-growth companies on all facets of corporate law

Richter is a strategic accounting, business advisory, and financial consulting firm. We are at the forefront of the Toronto and Montreal business communities, supporting dynamic enterprises and emerging companies in their drive to succeed. Richter is a strategic accounting, business advisory, and financial consulting firm supporting Toronto and Montreal business communities in their drive to succeed. 

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Pakathon

A platform for purpose-driven people to connect and create an ecosystem for entrepreneurship in Pakistan. 

The Rotman Entrepreneurship & Venture Capital Association at the University of Toronto

Girls RaisingGirls Raising is a quality driven resource community with online and offline tools designed to assist ambitious female founders in Starting, Building, Funding & Growing their businesses.

Inside FI: How to Create a #Startup Brand that is an Asset by @ankec

Posted by Jonathan Greechan on 2012-06-15

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

A brand is a first impression that acts as a promise of what a company is going to deliver. The key to building a brand that is an asset and not a liability is to shape it around the desired customer experience, and to analyze it from multiple points of view.

Anke Corbin is a serial entrepreneur and advisor to many startups. She is currently the VP of Marketing & Distribution at MapQuest. 

In this talk from the Denver Founder Institute , Anke explains how to build a brand that is an asset for a company. She discusses analyzing a brand from multiple points of view, a visual process to clarify and build brand, naming criteria, and customer analysis. 

If you like the video below, follow her on Twitter @ankec.
 
 

 

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