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Next Jump

Next Jump is the premier provider of internet-based next generation Rewards and Loyalty programs to corporations, affinity groups and institutions worldwide. Better ME + Better YOU = Better US.

Sheppard Mullin

Sheppard Mullin is a full service Global 100 firm handling corporate and technology matters, high stakes litigation and complex financial transactions. From our 15 offices in North America, Europe and Asia, we offer global solutions to our clients around the world, providing seamless representation in multiple jurisdictions.


Breather creates beautiful spaces so you can be productive. Download our app and make yourself at home. Find beautiful, private spaces that can be reserved for any length of time – a short 30 minute recharge or an entire day of productivity. It’s up to you.

Inside FI: How to Create a #Startup Brand that is an Asset by @ankec

Posted by Jonathan Greechan on 2012-06-15

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

A brand is a first impression that acts as a promise of what a company is going to deliver. The key to building a brand that is an asset and not a liability is to shape it around the desired customer experience, and to analyze it from multiple points of view.

Anke Corbin is a serial entrepreneur and advisor to many startups. She is currently the VP of Marketing & Distribution at MapQuest. 

In this talk from the Denver Founder Institute , Anke explains how to build a brand that is an asset for a company. She discusses analyzing a brand from multiple points of view, a visual process to clarify and build brand, naming criteria, and customer analysis. 

If you like the video below, follow her on Twitter @ankec.


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