Next Jump
Imagine earning employee perks that help make you physically healthier and mentally happier. More excited about where you work and more invested in your job. That give you not just free stuff, but personal freedom. Perks that bring you great discounts plus more of what really counts: ways for you and your family to live, work and play better--and with greater purpose. Welcome to Perks At Work. Perks that matter.

Sheppard Mullin
We are a firm that truly puts clients first. And this sets us apart. We don’t just give lip service to client service. Every attorney and staff member has a plaque in his/her work space listing our client service expectations. We regularly give “Clients First” awards to attorneys and staff members who “go the extra mile” for our clients. Client service is part of our culture and permeates everything we do.

Ambition Today
Ambition Today is a podcast show discussing with ambitious entrepreneurs the key moments that help you achieve success, grow your startup, try to change the world, and go after your dreams, today. Don't miss the incredible stories and lessons being told by startup founders, angel investors, and venture capitalist.

Inside FI: How to Create a #Startup Brand that is an Asset by @ankec

Posted by Jonathan Greechan on 2012-06-15

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

A brand is a first impression that acts as a promise of what a company is going to deliver. The key to building a brand that is an asset and not a liability is to shape it around the desired customer experience, and to analyze it from multiple points of view.

Anke Corbin is a serial entrepreneur and advisor to many startups. She is currently the VP of Marketing & Distribution at MapQuest. 

In this talk from the Denver Founder Institute , Anke explains how to build a brand that is an asset for a company. She discusses analyzing a brand from multiple points of view, a visual process to clarify and build brand, naming criteria, and customer analysis. 

If you like the video below, follow her on Twitter @ankec.
 
 

 

Inside FI: How to Create a #Startup Brand that is an Asset by @ankec

* indicates required
X

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window