Amazon Web Services

アマゾン データ サービス ジャパン株式会社
AWS スタートアップ支援プログラム "AWS Activate"
http://aws.amazon.com/jp/activate/

Microsoft

日本マイクロソフト株式会社
起業支援プログラム Microsoft BizSpark
http://www.microsoft.com/ja-jp/mic/bizspark/

MFクラウド会計

株式会社マネーフォワード
MFクラウド会計 法人プラン6ヶ月分
https://biz.moneyforward.com

Chatwork株式会社
業務の効率化を目的としたクラウド型ビジネスチャットツール
http://www.chatwork.com/ja/

公益社団法人 都市活力研究所
http://urban-ii.or.jp/

Inside FI: How to Create a #Startup Brand that is an Asset by @ankec

Posted by Amity Sims on 2012-06-15

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

A brand is a first impression that acts as a promise of what a company is going to deliver. The key to building a brand that is an asset and not a liability is to shape it around the desired customer experience, and to analyze it from multiple points of view.

Anke Corbin is a serial entrepreneur and advisor to many startups. She is currently the VP of Marketing & Distribution at MapQuest. 

In this talk from the Denver Founder Institute , Anke explains how to build a brand that is an asset for a company. She discusses analyzing a brand from multiple points of view, a visual process to clarify and build brand, naming criteria, and customer analysis. 

If you like the video below, follow her on Twitter @ankec.
 
 

 

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