TechNation is a first class technology firm in Afghanistan aimed at providing institutions and the citizens with cutting-edge IT services and solutions. TechNation helps develop Afghanistan as a technology enabled nation by promoting ICT as a tool for development. 



Afghanistan Legal Services (ALS) provides a comprehensive solution to legal and rule-­‐of-­‐law challenges facing Afghanistan. ALS staff is experienced in both the local and international justice sectors and has provided high-­‐level support to the Afghan public sector, including the Attorney General's Office and legal advice to the Ministry of Finance and Ministry of Women's Affairs.

CodeWeekend is the biggest developer community in Afghanistan, with a mission to share, learn and innovate

Ibtikaar provides physical offices, training, business advisory, support with market and funding access and networking opportunity to technology startups in Afghanistan.


Inside FI: How to Create a #Startup Brand that is an Asset by @ankec

Posted by Jonathan Greechan on 2012-06-15

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

A brand is a first impression that acts as a promise of what a company is going to deliver. The key to building a brand that is an asset and not a liability is to shape it around the desired customer experience, and to analyze it from multiple points of view.

Anke Corbin is a serial entrepreneur and advisor to many startups. She is currently the VP of Marketing & Distribution at MapQuest. 

In this talk from the Denver Founder Institute , Anke explains how to build a brand that is an asset for a company. She discusses analyzing a brand from multiple points of view, a visual process to clarify and build brand, naming criteria, and customer analysis. 

If you like the video below, follow her on Twitter @ankec.


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