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Don’t Be So Impersonal! Know Your Audience and Tailor Your Pitch

Posted by Jonathan Greechan on 2014-04-15

The Founder Institute runs Founder Hotseat Webinars to allow aspiring founders from across the globe to get live feedback on their startup ideas from top Silicon Valley entrepreneurs. 

In this Hotseat clip, Jason Calacanis gives expert feedback to Sarah, a Montreal-based entrepreneur pitching Travelessa, a mobile app that helps fashion-conscious women to pack for travel. Jason demonstrates to Sarah how knowing the audience creates a more personalized and stronger pitch.

Jason Calacanis is the Founder and CEO of Inside.com, Founder of the Launch Festival, Host of This Week in Startups, and a top angel investor.

Check out the clip below, and for our friends in Perth, if you want to your startup idea directly to a Silicon Valley expert, be sure to check out the special Perth Founder Hotseat with Adeo Ressi this week, co-presented by the City of Perth and Morning Startup.

(Bored Audience image via Shutterstock)

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