Sheppard Mullin is a full service AmLaw 100 firm with more than 600 attorneys in 16 offices located in the United States, Europe and Asia. Founded in 1927 on the principle that the firm would succeed only if its attorneys delivered prompt, high quality and cost-effective legal services, Sheppard Mullin provides legal counsel to U.S. and international clients. Companies turn to Sheppard Mullin to handle a full range of corporate and technology matters, high stakes litigation and complex financial transactions. In the U.S., the firm's clients include more than half of the Fortune 100 companies.



Azran Financial is a full-service Certified Public Accounting (CPA) and Advisory firm serving businesses and individuals in the areas of accounting, audit, tax, and advisory services.

Don’t Be So Impersonal! Know Your Audience and Tailor Your Pitch

Posted by Duke Lee on 2014-04-15

The Founder Institute runs Founder Hotseat Webinars to allow aspiring founders from across the globe to get live feedback on their startup ideas from top Silicon Valley entrepreneurs. 

In this Hotseat clip, Jason Calacanis gives expert feedback to Sarah, a Montreal-based entrepreneur pitching Travelessa, a mobile app that helps fashion-conscious women to pack for travel. Jason demonstrates to Sarah how knowing the audience creates a more personalized and stronger pitch.

Jason Calacanis is the Founder and CEO of Inside.com, Founder of the Launch Festival, Host of This Week in Startups, and a top angel investor.

Check out the clip below, and for our friends in Perth, if you want to your startup idea directly to a Silicon Valley expert, be sure to check out the special Perth Founder Hotseat with Adeo Ressi this week, co-presented by the City of Perth and Morning Startup.

(Bored Audience image via Shutterstock)

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