Microsoft BizSpark - Microsoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business. Microsoft BizSpark is a worldwide partner of the Founder Institute, providing software, support, facilities, and mentoring to many entrprenuers within the Fouder Insitute network. Learn more about our partnership here, and sign-up for BizSpark here.


Clifford Chance is one of the world's leading law firms, with 33 offices* in 23 countries and some 3,200 legal advisers. www.cliffordchance.com


Sanoma Media is a media company that crosses frontiers, with her expertise, creativity and appealing content Sanoma creates the right context for advertisers to achieve their objectives. Sanoma Media Netherlands B.V. is a part of the Sanoma Group, an European mediagroup operating in several media sectors in twenty countries www.sanomamedia.nl


V-Ventures is a holding company with a portfolio of Dutch investments geared towards news- and information supply and management www.v-ventures.nl  

Don’t Be So Impersonal! Know Your Audience and Tailor Your Pitch

Posted by Jonathan Greechan on 2014-04-15

The Founder Institute runs Founder Hotseat Webinars to allow aspiring founders from across the globe to get live feedback on their startup ideas from top Silicon Valley entrepreneurs. 

In this Hotseat clip, Jason Calacanis gives expert feedback to Sarah, a Montreal-based entrepreneur pitching Travelessa, a mobile app that helps fashion-conscious women to pack for travel. Jason demonstrates to Sarah how knowing the audience creates a more personalized and stronger pitch.

Jason Calacanis is the Founder and CEO of Inside.com, Founder of the Launch Festival, Host of This Week in Startups, and a top angel investor.

Check out the clip below, and for our friends in Perth, if you want to your startup idea directly to a Silicon Valley expert, be sure to check out the special Perth Founder Hotseat with Adeo Ressi this week, co-presented by the City of Perth and Morning Startup.

(Bored Audience image via Shutterstock)

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